Is The Current Content Changing The Way We Think And Is It The King?
Why Content Matters A Lot?
Hey readers I hope you are doing well and am sending a lot of hugs and positivity to all of you.
The current world is changing a lot and is changing the way we think with the rise of the internet and advancement in technology is just blowing our minds.
But the biggest change that we are seeing right now is in the entertainment space.
The entertainment and media industry is huge, and it's growing all the time.
So what's driving this industry to grow, well short answer, it's the content that is pushing the industry forward, and not just the entertainment and media industry that is shaping up because of the content, but also the advertising industry too.
Content is the king, yes this term was coined by none other than Bill Gates, as he wrote this on his website and further stated that,
"Content is where much of the real money will be made on the internet, just as it was in broadcasting."
And he was right, what matters in today's time is the content as it's the fuel that will push the economy and businesses further and will also enhance the way we consume content as a means of entertainment. So,
Why Is Content The King?
Well, simple answer because you can't imagine things without it. We need it, for a change in this world.
Content is the thing that connects people with the product, it's the thing that makes people happy, and gives them ease of satisfaction.
To understand it better let's dive deep into it,
What is Content Marketing?
Content marketing is a type of marketing approach or a strategy in which there is a focus on creating, publishing, and distributing the content to the target audience via using online tools and techniques.
And that's the reason why content is the king as this drives the profitability in the long run and helps in having clear goals and strategic planning.
Content is the thing that thrives the customer to take some action like buying a product or service or getting involved in the story.
Content marketing is such a tool that can help you and your business grow further as it can help you get more new customers and can diversify your business too.
But the most important thing to remember is that it's not a straightforward job. Creating content is not easy, as it requires a lot of thinking, research, observations, and the ability to understand the trends that are currently going on.
And, the content has to be relevant and should be able to connect people, and should be persistent and that's the secret of creating content. Persistence, observations, creative thinking, and coming up with easy solutions.
Benefits of Content Marketing:-
Content marketing is a huge marketing field as it one of the most important tools that are used, and yes, you can't imagine a business or a brand without it.
You need it, as it's the epitome of marketing and advertising. So, there certain benefits of using content marketing as it helps in:-
Building New Customers:-
The reason why content is king is that if you have a business or a start-up, then with the help of content marketing you can thrive your business by getting new customers.
Good content is the backbone of the business, if your content is good and has the elements of storytelling or persuasive marketing then it can help you get new customers and if good content helps the product look enticing, and if it can connect with people then people will pay for it.
It could be in the form of a visual video with some great graphics, or even a blog in an entertaining manner or even a good ad copy can grab more eyeballs.
Content Can Help In Improving Your Brand:-
Yes, why not. Content is the modern technique or an approach to help you create a brand.
Good content can help you create a solid brand that can be trusted and appealing. And this will help your audience to rely on and admire your brand.
We live in a fast-paced world, so you can't rely on one stream of marketing, as the internet is sort of disrupting the traditional media, so you need to take the advantage of the internet and start following the trends as it'll help you understand the target audience and what exactly they want and come up with easy solutions.
Good content is the key to building a brand, so with the help of good content, you can woo your customers, and make them fall in love with your brand and grab eyeballs.
The most important thing to remember is it takes time as things won't happen overnight, it’s all about experimenting.
It's All About Adapting To Current Changes:-
I'll be emphasizing it a lot, and I'll say it again and again, follow the trends, see what's going on, and adapt to the current technological changes.
Because if you won't adapt to changes then I am sorry you won't thrive in the future because the current world is different, so you can't use the old method of wooing more customers, you need to come up with some different approach and see what your customers want, what do they like, what sort of solution they want, so you need to do research and come up some crazy good content that is unique and makes the customer feel good and happy.
Create Such Content That Is Also Educational:-
The content should not only be entertaining but also has to be educational so that the customer can feel and understand the product or service you are providing and at the same time it should be appealing and witty so that the customer relies on your brand.
You need to educate your customers about the product so that he/she get to know about the product or service that you are offering in a much better way and doesn't have to hassle much.
Content Helps And Calls The Influencer:-
Influencer marketing is a type of marketing where the influencers are roped in to promote your product or service. And it also plays a huge role.
So if your content is good and if you get an influencer on board to promote it, it can reach a wider audience and that will help you get more sales.
Influencers play an important role in promoting your brand, as that's the most lucrative way of promoting your product or service.
So earlier it was all about getting a celebrity like an actor, or an athlete to promote the brand with content, but things a new wave of talent is coming and that is leading to a new marketing technique. And speaking of influencers, I'll elaborate on it in the next point.
The Rise Of Social Media Is Paving A New Way For Content Creators:-
Isn't the new world that we are living in is crazy? I think yes, it's a crazy world with some crazy ideas and crazy ways of building a brand.
The internet is growing daily and the rise of social media is just inevitable.
Social media has completely changed the way we think and the way we consume content.
But the most important thing is, it has opened a new wave of talent as it's becoming massive day by day and is sort of replacing the traditional way of content.
YouTube, Facebook, Instagram, Twitch, Twitter, is just getting more innovative and crazier. I see many people who are younger than me, creating some really good content that is appealing and entertaining, more younger people or I would say the millennials are becoming YouTubers, Instagram influencers.
Earlier, before the social media era, it was tough as you had to slog to become a celebrity/influencer because the medium of entertainment or media, in general, was limited and was slow-paced, and that was a difficult thing to establish yourself as a celebrity.
But nowadays it's easy to get started as there is a wider range of options that is available like creating video content on YouTube, Instagram, podcasting, writing e-books and publishing on Kindle, starting a blog (I am a blogger) has replaced the traditional form of media and news articles, and even steaming platforms like twitch where there are gamers who come live daily.
So, all I am saying is the rise of social media is helping and shaping the content. New content is being created and is something innovative and catchy.
There are many examples of new influencers that are coming up with the rise of social media Ranveer Allahbadia, who is a podcaster and has a YouTube channel called Beer biceps, then there is another interesting YouTube channel called Abhi and Niyu that creates amazing news content on India and that's appealing.
Philly D who is also a podcaster and again creates some amazing content and you don't have to rely on the news.
Kylie Jenner who started her own makeup company by using the drop-shipping model is making tons of money as she uses Instagram as a means of promoting her brand through unique content.
Even in the blogging space, if your content is great and the writing is flair and the content is unique, then people won't have any problem paying for it.
It's all about storytelling, you should be able to tell a story that should be unique and be able to grab eyeballs. If you have the art of storytelling, and if the story is appealing then your life will be easy and you can make tons of money. You should be able to tell and narrate a good story that's it.
Conclusion:-
Content in the true sense is the king, and I think the prediction that was made by Bill Gates is becoming true in today's time. He's a genius who just predicted the trend that will just thrive the future of marketing and it is happening in today's time. So if you have the art of storytelling then just say it, narrate it and that will make your life easier.